01 SEPTEMBER 2014
THE TOP 10 DRIVERS OF PROFITABLE ADVERTISING
The Top 10 Drivers of Profitable Advertising report was originally written in 2006 by Data2Decisions’ founder Paul Dyson and former CEO Karl Weaver. It listed the 10 most significant factors impacting the profitability of media investments and was written to help clients focus on the advertising levers which could most effectively grow their profits.
The Top 10 was developed from Paul and Karl’s combined 40+ years’ of in-market experience and data modelling undertaken by Data2Decisions and in 2014, it was updated by Paul, taking into account the seismic shifts that had occurred within the marketing industry.
For further information or tailored advice, contact Data2Decisions