17 JANUARY 2020

A new study by Data2Decisions’ Annabelle Reposeur finds TV advertising is most effective channel to drive small business growth. The study finds that TV creates the majority of small businesses’ advertising-generated sales.

Across 78 brands and 300 campaigns for small businesses, TV returned 80% of advertising-generated sales. The study provides a wealth of insight and practical advice for smaller businesses that want to move to the next tier of growth. More details can found on the Thinkbox website.