Our commitment to supporting our client’s growth plans

Over the past 20 years Data2Decisions has worked with a huge number of brands both big and small and across a huge range of sectors. We take time to understand our client's business and become a trusted measurement and marketing effectiveness partner. In a lot of cases, we have helped these brands navigate the transition to the digital world, advising them on whattouchpoints of the online ecosystem to prioritise.









As a result of globalisation and media convergence, the way consumers interact with brands has become much more complex, with consumers researching and buying both online and offline. Through the combination of advanced measurement solutions and technology Data2Decisions has help these brands optimise their budgets across all key touchpoints of the consumer journeys to maximise the return from

their investments.

We believe that analytics should not be a black box or something that is seen in isolation, but instead it should be focused on helping key stakeholders make important decisions, and that’s usually done by making sure the insights are embedded in the business planning process through the use of tools and consultancy.

We are serious about helping grow our client’s business through our measurement and optimisation partnerships. This is again demonstrated by us winning 4 new IPA effectiveness awards in 2020 alone, bringing our IPA total to 24 awards over our lifetime. This includes 7 Golds for well-known brands such as Guinness, Johnny Walker, The AA, British Gas and Cadbury. We have also picked the ‘Best Dedication to Effectiveness’ prize in 2018 and recently a 2020 Effie award for Santander.