


HELPING BUSINESSES GROW THROUGH
BETTER MARKETING
DECISIONS
FOR OVER 20 YEARS
4000
MEASURED CAMPAIGNS
70
PASSIONATE PEOPLE
10
OFFICES
40+
COUNTRIES MODELLED

WHO
WE ARE
Data2Decisions is an award-winning marketing effectiveness agency. Recognised as market leaders in the fields of Marketing Mix Modelling (MMM), Unified Measurement and Marketing Budget Optimisation. We are a team of econometricians, data scientists and experienced marketing effectiveness consultants working together across 10 offices globally to help brands grow through better marketing. Over the last 20 years we have listened to our clients’ challenges and applied a combination of analytical techniques to support the tough decisions marketeers have to make.
AWARDS
We are serious about helping grow our client’s business through our measurement and optimisation partnerships. This is again demonstrated by us winning 4 new IPA effectiveness awards in 2020, bringing our IPA total to 24 awards over our lifetime and ‘Best Dedication to Effectiveness’ prize in 2018.



Independently reviewed & scored as a ‘Top Performer’ in the marketing measurement and optimisation space
24 IPA Effectiveness Awards
inc 7 Golds, 10 Silvers
2020 Effie UK winner
RESEARCH
13 OCT 2020
Every two years, The IPA Effectiveness Awards celebrate and showcase communications agencies, media owners and advertisers that successfully prove that their work achieved outstanding results. Last night marked the 40th ...
17 JAN 2020
A new study by Data2Decisions
Annabelle Reposeur finds TV advertising is most effective channel to drive small business growth. The study finds that TV creates the majority of small businesses’ advertising-generated sales...
18 APR 2020
Data2Decisions has released the findings of econometric studies to measure the sales impact of YouTube advertising. One of six third-party data analysis companies involved in the research for Google, Data2Decisions ...
OUR LEADERSHIP
Driven by passionate and experienced people







OUR HQ & GLOBAL NETWORK
CONTACT US
PHONE
+44 (0) 20 3640 5300
ADDRESS
1st Floor, 10 Triton Street, Regent’s Place, London,
NW1 3BF