Our unique approach combines consulting with technology to offer truly tailored solutions for clients.




We work with global brands, helping them create a business case for marketing and increasing their marketing ROI by up to 50%.



Our bespoke in-house tools, built with the latest software, make insights easily actionable for clients.




We’re part of the global Dentsu Aegis Network, with access to expertise from global media, creative, digital and OOH specialists.



Looking for a career with a leading agency with global clients and offices in the world’s most exciting cities?



in touch

Phone, email, Twitter, or face to face

Our knowledge. Your benefit.

Using data, statistical analysis, econometrics and other bespoke techniques we show you exactly how well your marketing is performing.

This means we can help make your marketing, advertising and business activities as efficient and cost-effective as possible.

  • Econometrics
  • Reach & Frequency
  • Risk Assessment
  • Segmentation

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Meet the Data2Decisions team.

Our team consists of passionate and experienced people,
who love what they do and always look forward to facing new challenges.

  • Paul Dyson - Founder
  • Karl Weaver - CEO
  • Katherine Munford - Director
  • Jakob Kofoed - Director
  • David Hartley - Managing Consultant
  • Irina Pessin - Managing Partner
  • John Perella - Managing Partner

Contact us.

  • Meet us.
    Level 3, The Qube, 90 Whitfield Street
    London, W1T 4EZ

    +44 (0) 20 3640 5300
  • Write us.
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  • Follow us.

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